Jade Plus Store PDP — Conversion Review

The Short Version

Everything persuasive about this page lives below the fold, and everything above the fold assumes the sale is already made. Meanwhile the cheapest variant ($149 plastic) is invisible, the page's one differentiator (Genuine Check) first appears four screens down, and a 6,800px page has zero purchase CTAs after the buy box.

The mockup keeps the exact design language: rigid-square headings, Inter body, #00C3FF pill buttons, #1E2024 cards. Every change is a Dawn theme section edit, no new apps required. Toggle the annotation pins in the mockup to see the rationale in place.

All 14 Changes, Prioritized

#	Priority	Change	Why
5	High	Benefit bullets in the buy boxFour scannable reasons to buy: air-gap, open source, virtual secure element, compatibility.	The live buy box is title, swatches, price, button. Zero selling copy for the majority who never scroll.
10	High	Sticky add-to-cart barThumb, variant, price, CTA. Appears after the buy box leaves the viewport.	No purchase CTA exists below the fold on a 6,800px page. The banner button just reloads the same page.
2	High	Rating strip under the titleStars plus "Recommended by WalletPilot, Athena Alpha & The Bitcoin Manual", anchored to reviews.	Social proof exists but sits below the fold, unattributed. Put it at the decision point.
3	High	Surface the $149 entry price"From $149 in Reinforced Plastic · Metal from $169."	Black Plastic is $149 but the page always shows $169. Cheaper entry point is invisible; sticker shock bounces.
8	High	Frequently-bought-togetherOne-tap JadeLink add-on with real bundle pricing ($189, save $9 on metal).	Bundles convert but sit at the very bottom. Attach at the decision point lifts AOV.
7	Medium	Buy-it-now + demote quantityDynamic checkout button; qty stepper shrinks beside the CTA.	Express checkout (Shop Pay, Apple Pay, Google Pay) skips the cart. Qty-1 product shouldn't give the stepper prime position.
9	Medium	Trust row near the CTAGenuine Check, secure checkout, return policy link, payment marks.	Payment marks live only in the footer. Genuine Check is a differentiator introduced four screens too late.
12	Medium	Attribute the testimonialsStandardized verified quotes with source and verdict.	Three 5-star quotes with no names read as filler. Named sources read as proof.
14	Medium	Expand the FAQ (3 → 7)Shipping time, lost device, Bitcoin-only, app compatibility.	Current FAQ is conceptual only. These four are the actual pre-purchase objections. Candidate for FAQ schema.
13	Medium	"Which Jade?" comparisonJade $79 vs Jade Plus from $149, flagship highlighted.	Price-hesitant shoppers currently bounce. Keep them in the family, or let the table justify the premium.
6	Medium	Stock + delivery expectations"In stock" line with regional delivery estimates.	Delivery info hides in a collapsed accordion. Also replaces the broken pickup-availability widget.
4	Low	Labeled swatchesVariant name, material, and price caption that updates.	Swatches carry no visible label or price until clicked.
1	Low	Repurpose the announcement barShipping value message with a deep link.	"Buy Jade Plus Now" on the Jade Plus page links to itself.
11	Low	Reviewer bandSlim strip naming BTC Sessions, Bull Bitcoin, WalletPilot, etc.	Names the proof early and anchors into the matching sections.

Before / After

Buy box

Same layout, same components. The right column now sells: proof, entry price, benefits, delivery expectations, express checkout, attach offer, trust signals.

Before

After

Reviews

Anonymous quotes become named verdicts. A reviewer band bridges the buy box and the deep content.

Before

After

New: sticky add-to-cart

Follows the shopper through reviews, specs, and FAQ. The only purchase CTA below the fold today is a banner that reloads the page.

New: family comparison

Catches the price-sensitive with Jade at $79 and justifies the Plus premium in five lines. Placed between the proof and the FAQ.

Annotated view

The mockup ships with numbered pins. Click any pin for the rationale; toggle them off for a clean look.

Bugs Found Along the Way

Broken pickup availability. The DOM renders "Couldn't load pickup availability — Refresh" on every load. Disable the Dawn pickup-availability block; it does nothing for a ship-only store.
52 gallery images. The media gallery declares 52 items ("1 of 47" on screen). Page HTML alone is ~1MB. Curate to 8-10 per variant; faster loads correlate directly with mobile conversion.
"Variant sold out or unavailable" is emitted as accessible text for every swatch even when all six variants are in stock. Screen readers announce a false stock warning.
Self-referential banner. "Buy Jade Plus Now" button on the Jade Plus page navigates to the Jade Plus page.

Implementation Notes

Everything is a theme-level edit to the customized Dawn theme (blockstream, schema 10.0.0). No new apps needed unless real review counts are wanted.

Buy box items (2-9): blocks in sections/main-product.liquid. Benefit bullets and trust row are static blocks; the FBT module reads the existing JadeLink product and the bundle variant for pricing.
Sticky bar (10): one new snippet plus an IntersectionObserver on the product info container. The mockup's implementation transfers almost directly.
Rating strip (2): static, using the standardized quote sources. If real aggregate ratings are wanted, a reviews app (Judge.me or similar) can feed it, and product review schema comes free.
Comparison + FAQ (13, 14): the FAQ is content-only in the existing accordion section. The comparison is one new section; copy facts came from the standardized review file and store spec sheet.
Testing order: ship 5+10+2 together as the first A/B cell (buy-box selling power), then 8 (AOV), then 13+14. Items 1, 4, 6 and the bug fixes don't need a test.

Mockup source: store-cro-mockup.html in this project. All quotes are from the standardized review collection (jade-plus-reviews.md); prices and variants pulled from the live store on July 9, 2026.