Google paid drove 9,633 installs in the last 30 days — but the real story is what happens next. Device acquisitions, first opens, and new wallets are all climbing together: activation, not just acquisition.
Device acquisitions
1×+86%
16,000 total · 8,602 → 16,000 · vs. prior 28 days
First opens
1×+79%
5,830 total · 3,257 → 5,830 · vs. prior 28 days
New wallets created
1×+123%
3,996 total · 1,795 → 3,996 · Apr → May
The whole funnel is growing
Each roughly doubled — usage is scaling with installs, not lagging it.
Device acquisitions
8.6k
16k
1.9×
First opens
3.26k
5.83k
1.8×
New wallets created
1.79k
4k
2.2×
BeforeNow
Source device acquisitions & first opens — GA4, vs. prior 28 days · new wallets — app analytics, Apr → May · paid installs — Google Ads (live)
01 / 02 · /blockstream growth
Conversion optimization · App store image tests
A 2-point lift — and this is just test #1.
Our first store-listing image test moved install conversion from 22% to 24%— on both Google Play and the Apple App Store. That’s the floor, not the ceiling: more tests are already queued, and every win stacks on this one.
Store-listing conversion
visitors → installs · both stores
+2 pts
22%
Before
24%
After (test #1)
Test 1 of many planned
This is one test. We have a roadmap of store-listing experiments — icons, screenshots, video, copy. Each additional point of conversion compounds on top of the +12,986 installs/year below.
Cumulative installs · 12 months
Both stores: 41,436 Google Play clicks + ~12,674 Apple visitors / month.
If we'd stayed at 22%At 24% (test #1)
Extra installs / year · test #1
0
same traffic, better conversion
Relative lift
+0.0%
more installs per visitor
Extra installs / month
0
and it recurs every month
How to read it same traffic, +2 points = +1,082 installs/month across both stores; each month stacks → +12,986 installs/year from test #1 alone. · Google clicks→installs = 23.2% · Apple ≈100/day ⇒ ~12,674 visitors/mo at 24%.