Planning documents, decks & reports
A home for the planning docs, decks, and reports behind the work — staged, shareable, and searchable in one place.
Live
4— Always-on. Refreshed from the latest workflow runs.Pending workflow suggestions waiting on your sign-off.
7d/30d trends, funnel, frequency, top campaigns.
on the original static sitenROAS, nCAC, MER, decision-gate health.
on the original static siteEvery Mon/Wed/Fri Meta + Google analysis run.
on the original static sitePerformance
5— Point-in-time campaign analyses. Newest first.Week-over-week with country-level insights.
Blended and per-channel acquisition cost trend.
The actual FB/Google copy that wins, with ROAS — a field guide for the copywriter.
14 prioritized conversion changes to the store product page, with an interactive annotated mockup.
on the original static siteGrowth story for the company all-hands.
Enterprise
22— The B2B go-to-market: model, materials, research.Internal test guide for structured, actionable product feedback.
From ad click to closed account.
16-slide walkthrough of the funnel.
Branded redesign of the funnel deck.
LinkedIn creatives in both looks + search ad.
The 13-email nurture from Satoshi.
Three RSA ad groups with SERP previews.
Sequencing for the enterprise GTM.
13-week SEO blog calendar + drafts.
One-pagers of proof points.
Why enterprise LPs should run on HubSpot.
CRM signal reconciled with demand data.
Sell-to prospect intel: who they are, why now, where Blockstream fits, and who to contact.
Copy system for the persona one-pagers.
First-draft copy for the persona pages.
Wireframe-level specs per persona.
Inbound landing page wireframes.
Form-first ABM landing pages.
Tokenized deposits vs stablecoins.
ICP discovery meeting prep.
Evergreen SEO opportunity map.
Single-slide funnel summary.