The strategy
Enterprise buyers don't search "Blockstream" — they search the problem. Every post targets a query a treasury, digital-asset, or compliance lead actually types, harvested from the keyword universe (GL ≥ 20).
The post earns the click; the landing page converts it. Each topic maps to one of the seven v3 enterprise pages, and every draft ends with a CTA into it.
Definitional explainers (the evergreen base), comparisons (high decision-intent), best/top roundups (buyers shortlisting vendors), use-case deep dives, and regulatory explainers. News and entity beats sit outside this calendar — they're published into live events, not scheduled.
The early weeks lead with low-KD definitional terms ("what is a qualified custodian," KD 2) that can rank fast and compound. Higher-competition terms come later with internal links already pointing at them.
Every factual statement traces to the approved AMP / Liquid decks — no invented figures. Drafts are a first pass for editing, not final copy.
What is / how does X work. The evergreen base.
X vs Y. Highest decision-intent.
Buyers building a shortlist.
A single asset class, end to end.
What the rulebooks expect.
The calendar — 13 weekly posts
| WEEK | POST & DRAFT | TYPE | TARGET KEYWORD | LANDS ON |
|---|---|---|---|---|
| W1Jun 23 | Definitional | how does asset tokenization work200/mo · low KD | Asset Tokenization | |
| W2Jun 30 | Definitional | what is a qualified custodian60/mo · KD 2 | Qualified Custodians | |
| W3Jul 7 | Comparison | tokenized deposits vs stablecoin30/mo · low KD · high intent | Tokenized Deposits | |
| W4Jul 14 | Definitional | rehypothecation definition finance50/mo · KD 7 | Institutional Custody | |
| W5Jul 21 | Definitional | what are tokenized stocks150/mo · KD 13 | Asset & Wealth Mgmt | |
| W6Jul 28 | Use case | tokenized money market fund60/mo · low KD | Asset & Wealth Mgmt | |
| W7Aug 4 | Best / top | top real world asset tokenization platforms 202620/mo · low KD | Asset Tokenization | |
| W8Aug 11 | Definitional | how do tokenized deposits work20/mo · low KD | Tokenized Deposits | |
| W9Aug 18 | Definitional | btcfi meaning40/mo · low KD | For Exchanges | |
| W10Aug 25 | Best / top | best institutional crypto custody solutions 202650/mo · low KD | Institutional Custody | |
| W11Sep 1 | Definitional | what are private credit markets50/mo · low KD | Asset & Wealth Mgmt | |
| W12Sep 8 | Regulatory | bitcoin custody for banks30/mo · low KD | For Banks | |
| W13Sep 15 | Definitional | bitcoin proof of reservescustody cluster · mid KD | Institutional Custody |
How to run it
One post per week, Tuesdays. Thirteen weeks covers the quarter; the backlog in the keyword universe is deep enough to extend without repeating a target.
Custody posts (W2, W4, W10, W12, W13) should link to each other and all point at Institutional Custody / Qualified Custodians. Tokenization posts (W1, W5, W6, W7, W11) form the Asset Tokenization / Wealth cluster. Internal links are how the low-KD posts lift the harder ones.
Voice, length, and proof are open for editing. Every factual claim is deck-grounded, but verify proof points and any named example against current sources before publishing.
"Stablecoin regulation updates," "tokenized treasury news today," and named-bank/treasury queries regenerate search every cycle — publish those into real events on a standing format, not this fixed calendar.
These posts rank and route; success is landing-page sessions and demo requests they assist, not pageviews on the post itself.