What changed, on every pager
- An audience line under the subtitle.The forwarded reader learns in one sentence whether this is for them.
- Proof is dated, sourced, and doubled.No more undated TVL claims; AMP gets a second customer; Enterprise proof is no longer self-referential.
- A compliance & assurance strip.Answers the first diligence question (audits, certifications, open source) before it’s asked. Cert names are flagged for verification.
- One wedge line per pager.The differentiator vs. the other PDF in the same inbox, with no competitor named.
- A stack footer.Each pager points to the other three: Custody · Issuance · Settlement · Data.
- Stage-aware CTA + rep block.“Book the technical deep-dive” with the rep’s name/email replacing the generic demo button.
- Version stamp(v2.0 · Jun 2026) so stale copies in inboxes are identifiable.
- Jargon glossed:Drafter/Approver/Authorizer mapped to maker-checker; GAIDs explained in five words; internal vocabulary either translated or cut.
01 · Blockstream Enterprise (custody)
Biggest changes: audience line, “no rehypothecation” finally on the page, maker-checker gloss, real proof, deep-dive CTA.
02 · Blockstream AMP (issuance)
Biggest changes: audience line, GAID gloss, dual proof (Mifiel + STOKR), compliance-in-the-asset wedge, federation number corrected to 85+ (verified: 87 members per Liquid Q1 2026 update; v1’s “80+” was outdated).
03 · Liquid Network (settlement)
Biggest changes: audience line, verified proof (~$5B TVL confirmed via liquid.net + Q4 2025 update; 19,000-BTC claim dropped as unsourced), federation corrected to 85+ (87 actual), 24/7 wedge, named-member credibility.
04 · Blockstream Explorer API (data)
Biggest changes: audience line, build-vs-buy framing, concrete scale stat (flagged for the real number), open-core wedge sharpened, docs-first CTA for the developer reader.
05 · The send process (so the copy actually works)
- Send one pager, matched to the call. Never all four.The stack footer tells them the rest exists; the rep offers the next pager when the conversation earns it.
- Wrap it in a 3-line recap email.Their problem, in their words, then the attachment. The email is the personalization; the pager stays generic and fast to send.
- Link to hosted mirror pages with UTMs.The PDF is for forwarding; the links inside it are for measurement. Sales sees which deals circulate collateral.
- Retire v1.Once these ship, pull the old PDFs from shared drives; the version stamp exists so stale copies can be identified.
- Quarterly number refresh.Every dated stat (TVL, Mifiel, STOKR, request volume) gets re-verified each quarter; the version stamp increments.