Enterprise Marketing Funnel
How enterprise marketing works, with the actual ads, landing pages, and emails. All of it is live.
Nobody touches a lead until it's real.
Google + LinkedIn find institutions already looking at custody and tokenization.
Every ad opens a page built for that person — not a generic homepage.
Form → ActiveCampaign, tagged by persona so follow-up knows who they are.
13 emails. Opens and clicks decide what they see next.
When engagement is real, Copper + BD take over.
Inbound won't reach a whole buying committee. For the top five accounts we go broad on purpose — three LinkedIn ad tracks against everyone on the list, until the whole room knows Blockstream.
Two channels. Two ways of aiming.
Search buys demand that already exists. LinkedIn builds familiarity inside the accounts we've already named.
Search catches intent. LinkedIn builds the room.
A matched audience from the target-account list: employees at the companies we've named, not job-title guesswork.
The goal is surround sound — ads running while stakeholders have their internal conversations, so Blockstream is already familiar when a shortlist forms.
They're already searching for this.
One ad group per intent, from four weeks of live search data — 62% of demand is tokenization, and competitor names pull the highest custody click rates.
Four looks. Same six ads. One click to compare.
Six ads, one per audience. Switch treatments without leaving the slide — dark is the current system.
DIN and cyan on near-black — the treatment emails and v7 pages already use.
The ad decides which page they land on.
Solution pages for the product they searched. Persona pages for the seat they sit in. No generic homepage.
Three doors in. Each opens its own page.
Each persona gets its own page.
The form is the handoff into the system.
No black box. Persona tag from the page they used becomes the branch key for everything that follows.
CTA on the matched LP — solution or persona — captures name, work email, and firm.
ActiveCampaign tags the contact by the page they came from. That tag picks their product email.
They enter the 7-of-13 nurture. Opens and clicks branch what they see next.
When engagement says real, the record moves to CRM with history attached. No cold pass.
A 7-email automated nurture.
Thirteen emails built. Each lead gets seven. Persona tag picks the product email; opens and clicks branch the rest.
Four stages. One clear path through.
- E1Personal welcomeevery lead · no pitch yet
- E2Asset Tokenization
- E3Tokenized Deposits
- E4Institutional Custody
- E5For Banks
- E6Asset & Wealth Mgmt
- E7Qualified Custodians
- E8Exchanges
- E9The Bitcoin-native company
- E10Bitcoin, not a private chain
- E11Verify, don't trust
- E12Built to be underwritten
- E13Final nudgeone clear CTA · graceful way out
Two emails that don't feel like marketing.
Bookends of the sequence: a personal welcome before any pitch, and a graceful final nudge. Plain text, no template — from Satoshi's inbox.
E1 · Personal welcome"re: your note about building on Blockstream"
E13 · Final nudge"before I close this out"Seven product emails — one for each way in.
The persona tag from capture picks exactly one stage-2 email. Same skeleton, different story — three solutions, four personas.
Four emails that make the company case.
After the product email, every lead gets all four: who we are, why Bitcoin, why you can verify, and the security posture on one page.
“We build the infrastructure we run on”
“A private chain lasts only as long as the company running it”
“Don't take our word for it — verify it”
“Security and compliance, on one page”
When it's a real lead, a person takes over.
No lead scoring theater. When opens, clicks, and page visits say the lead is real, they leave the automation and a person picks it up.
The account lands in Copper so BD works from one current record — history, persona, and engagement attached.
We introduce the right people on the BD team. They already know what the lead has read and clicked.
The materials are live. The pipeline is ready.
Ads, landing pages, and emails are running. When engagement says it's real, a person takes over.