Google Search Ads — Mockups from Live Demand Data

Google Search ads, rebuilt around what the auction told us.

Mockups + paste-ready RSA assets for the three opportunities in the Live Demand Signal brief (May 5–31: 6,238 impressions, 559 search terms). Each group answers a specific finding: demand is tokenization, engagement is competitor-custody, and generic custody needs sharper copy and rank. All claims from PRODUCT-FACTS.md.

Ad groups3Impressions6,238Search terms559WindowMay 5–31
Blockstream Enterprise · Growth Marketing · Google Ads, May 5–31 2026
Ad group 01 · Tokenization & RWA → AMP issuance

The 62% opportunity: speak tokenization to tokenization searches.

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The data: 1,888 impressions (62% of all demand) across 280 tokenization/RWA terms — but custody-framed copy pulled only 1.7% CTR, and the biggest term, "dtcc tokenization" (291 impr), just 0.7%. High demand, low pull: a copy problem, not a demand problem. These ads sell issuance, not custody.
tokenization of assetsrwa tokenizationdtcc tokenizationtokenized treasuriesreal estate tokenizationasset tokenization platformtokenize real world assets

SERP preview — primary combination

Sponsored
B
Blockstream
https://www.blockstream.com › enterprise › tokenization
Tokenize Real-World Assets | Issue on Bitcoin Rails | Finality in Under 2 Minutes

Issue tokenized securities, funds, and deposits with deterministic finality, 24x7. Compliance-first issuer controls and full lifecycle management, issuance to redemption.

Asset Lifecycle Management
Mint, distribute, freeze, redeem — full issuer control.
Confidential Transactions
Institutional privacy with issuer control.
Built on the Liquid Network
Over $5B in total value locked.
Talk to Our Team
Scope your issuance with an engineer.
Sponsored
B
Blockstream
https://www.blockstream.com › enterprise › tokenization
RWA Tokenization Platform | Compliance-First Issuance

Institutional privacy with Confidential Transactions on proven Bitcoin infrastructure. The Liquid Network secures over $5B in TVL. Talk to our enterprise team.

Deterministic Finality · Full Lifecycle Control · Issuer Compliance Rules · 24x7 Settlement

RSA asset sheet

Headlines (30-char limit)
H1Tokenize Real-World Assets26/30
H2Issue on Bitcoin Rails22/30
H3RWA Tokenization Platform25/30
H4Finality in Under 2 Minutes27/30
H5Compliance-First Issuance25/30
H6Full Asset Lifecycle Control28/30
H7Confidential Transactions25/30
H8Built on the Liquid Network27/30
H9Over $5B Secured on Liquid26/30
H10Issue, Distribute, Redeem25/30
Descriptions (90-char limit)
D1Issue tokenized securities, funds, and deposits with deterministic finality, 24x7.82/90
D2Compliance-first issuer controls and full lifecycle management, issuance to redemption.87/90
D3Institutional privacy with Confidential Transactions on proven Bitcoin infrastructure.86/90
D4The Liquid Network secures over $5B in TVL. Talk to our enterprise team.72/90

Paths: /enterprise/tokenization. Landing page: v3/v4 asset-tokenization page. Pin H1–H3 to position 1 so every combination leads with tokenization language, not custody.

Ad group 02 · Competitor conquest → Custody

The engagement opportunity: be there when they search a rival.

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The data:competitor-name searches are the strongest custody signal we have — "copper crypto custody" 20%, "custodian crypto" 20%, "bitgo custody" 9.7%, "ledger enterprise" 4.8% CTR. The conquest ad group built for this served zero impressionsbecause keywords were phrased our way, not the buyer's. Rebuild with real query forms.
bitgo custodyfireblocks custodycopper custodycobo custodyledger enterprisecustodian crypto

SERP preview

Sponsored
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Blockstream
https://www.blockstream.com › enterprise › custody
Evaluating Custody Providers? | Keys Never Leave the HSM | Blockstream

HSM-based custody with spend policies re-checked before every signature. No policy drift. From the company behind the Liquid Network — over $5B in total value locked.

Policy-Driven Signing
Limits, roles, and approvals enforced to signing.
Deploy On Your Terms
Turnkey or unbundled; cloud, hybrid, on-prem.
Security & Insurance
Bitcoin-denominated insurance, specie by Marsh.
Talk to Our Team
Compare architectures with an engineer.
Sponsored
B
Blockstream
https://www.blockstream.com › enterprise › custody
Bank-Grade Bitcoin Custody | Compare Before You Commit

Granular RBAC, tamper-resistant audit logs, and Bitcoin-denominated insurance. Deploy turnkey or unbundled: cloud, hybrid, or on-premises. Talk to our team.

Zero-Trust Architecture · Multi-Party Authorization · Customer-Controlled Signing

RSA asset sheet

Headlines (30-char limit)
H1Evaluating Custody Providers?29/30
H2Keys Never Leave the HSM24/30
H3Bank-Grade Bitcoin Custody26/30
H4Compare Before You Commit25/30
H5Policy Enforced to Signing26/30
H6Zero-Trust Architecture23/30
H7Multi-Party Authorization25/30
H8Cloud, Hybrid, or On-Prem25/30
H9The Bitcoin-Native Company26/30
Descriptions (90-char limit)
D1HSM-based custody with spend policies re-checked before every signature. No policy drift.89/90
D2Granular RBAC, tamper-resistant audit logs, and Bitcoin-denominated insurance.78/90
D3Deploy turnkey or unbundled: cloud, hybrid, or on-premises. Talk to our team.77/90
D4From the company behind the Liquid Network — over $5B in total value locked.76/90

Trademark rule:bidding on competitor names is allowed; using their marks in ad text isn't. This copy names nobody — "Evaluating custody providers?" meets the searcher's moment without a policy violation. Landing page: institutional-custody page, ideally with an architecture-comparison section.

Ad group 03 · Generic custody → Custody & Treasury

The visibility opportunity: 422 impressions we barely showed up for.

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The data:"crypto custody," "digital asset custody," "custodian crypto" — 422 impressions at 0.9% CTR, with unbranded losing 62% of impressions to rank (top-of-page share 10%). Needs its own budget, higher bids, and copy that leads with the regulated-buyer hooks.
crypto custodydigital asset custodyinstitutional crypto custodycrypto custodianqualified custodian crypto

SERP preview

Sponsored
B
Blockstream
https://www.blockstream.com › enterprise › custody
Institutional Crypto Custody | Custody for Regulated Firms | HSM-Based Cold Storage

Bank-grade custody on proven Bitcoin-native infrastructure. HSM-secured, policy-driven. Automated IFRS/GAAP reporting and KYC/AML integration. Cloud, hybrid, or on-prem.

Segregation of Funds
Multi-account architecture, on-chain verifiability.
Policy & IAM Framework
Granular RBAC, spend policies, multi-party approval.
Compliance & Reporting
Tamper-resistant logs, IFRS/GAAP automation.
Talk to Our Team
Walk through the architecture with an engineer.

RSA asset sheet

Headlines (30-char limit)
H1Institutional Crypto Custody28/30
H2Custody for Regulated Firms27/30
H3HSM-Based Cold Storage22/30
H4Keys Never Leave the HSM24/30
H5Digital Asset Custody21/30
H6Segregated Client Accounts26/30
H7Tamper-Resistant Audit Logs27/30
H8IFRS & GAAP Reporting21/30
H9The Bitcoin-Native Company26/30
Descriptions (90-char limit)
D1Bank-grade custody on proven Bitcoin-native infrastructure. HSM-secured, policy-driven.87/90
D2Multi-account segregation with on-chain verifiability for regulated environments.81/90
D3Automated IFRS/GAAP reporting and KYC/AML integration. Cloud, hybrid, or on-prem.81/90
D4Spend policies re-checked before every signature, in a customer-controlled environment.87/90

Careful:we bid on "qualified custodian crypto" but never claim to bea qualified custodian — that's a regulatory status. The copy stays on architecture and controls. Structural fixes from the brief: own budget per theme (no more shared $30/day max-clicks), and negatives on unbranded: stock, etf, trump, news, price, jobs. On brand: lugano, capital partners, zurich.