2Total pending
1High priority
2Google Ads
0Facebook Ads
HIGHGoogle AdsGOOGLE-2026-05-18-01
Sales-Performance Max | Bid Optimized | Europe — tROAS Reduction 2.0x → 1.5x
Recommended actionFLAG (scale gate fails) — Recommend for human review: reduce EU PMax tROAS from 2.0x to 1.5x to unlock auction headroom. Do not auto-execute. Requires approval.
What we’re seeingEU PMax 7d: $782 / 5.0 conv / 1.50x ROAS / $156 CAC. 30d: $4,169 / 26.5 conv / 1.25x ROAS / $157 CAC. Campaign is delivering at exactly its tROAS target (2.0x set, ~1.5x actual 7d) — Google cannot bid on auctions that would break the constraint, creating hard throttling. EU Beginner-Friendly collapsed this week: 7d 0.66x ROAS / $264 CAC ($527 spend). French Language ads recovered to 3.23x ROAS / $85 CAC (7d) — now the better-performing EU group but constrained by the campaign's overall tROAS cap. EU campaign spending ~$112/day vs $600/day budget — severe under-delivery.
Expected if approvedEU daily spend increases from ~$112 toward $200–300/day. French Language ads (3.23x 7d ROAS) absorbs more EU budget. Blended EU ROAS may temporarily dip below 1.25x as Google re-learns, then recover. Measurement window: 14 days.
Things that could go wrong
- EU Beginner-Friendly's collapse could be creative fatigue, not just tROAS throttling — reducing tROAS won't fix a fatigued creative
- May seasonality could be suppressing European conversion rates independently
- 30d ROAS of 1.25x is already below 2x tROAS — campaign has been under-delivering for weeks
- French Language recovery (3.23x this week) may be a one-week bounce, not structural
MEDIUMGoogle AdsGOOGLE-2026-05-18-04
Sales-Performance Max | Bid Optimized > Jade Core LP Test — Expand Test
Recommended actionFLAG (scale gates fail) — Do not auto-execute budget increase. Flag for human review: if gates pass in a future run or human overrides, consider a structured $50/day dedicated allocation to Jade Core LP Test to build statistically meaningful data (targeting 10+ conversions over 30 days). Framing: this is a gross-profit-per-click test, not a ROAS-only decision.
What we’re seeingJade Core LP Test (US Main PMax): 7d $80.76 / 2.0 conv / 11.21x ROAS / $40.38 CAC. 30d $99.92 / 2.0 conv / 9.06x ROAS / $49.96 CAC. Impact review (May 18): verdict 'helped.' This group is dramatically outperforming every other US PMax group: Beginner-Friendly (30d $759 CAC / 0.30x ROAS), air-gap/privacy/lp (30d $137 CAC / 1.44x ROAS). Jade Core LP Test is running at $14/day — $1,000/day budget is available in the campaign. At $149 Jade Plus vs $99 Jade Core, the Jade Core conversion economics appear significantly better.
Expected if approvedAt $50/day, could accumulate 10+ conversions in 30 days at the current $50 CAC, enabling a more confident comparison to Jade Plus economics.
Things that could go wrong
- Only 2 conversions in 30d — far below statistical significance threshold
- PMax may be cherry-picking the easiest conversions for this new asset group (learning-phase bias)
- Jade Core ($99) vs Jade Plus ($149) — 50% lower revenue per conversion; ROAS advantage may not translate to equal or better revenue-per-dollar
- Gross margin on Jade Core vs Jade Plus is unknown — ROAS comparison may overstate Jade Core advantage