/blockstream workspace

What changes vs. the inbound wireframe

Hero is form-first, not download-first.An inline contact form sits in the hero as the primary action. No keyword to win, so don't make the reader hunt for "talk to us" — put it front and center.
An infrastructure block replaces a feature.The defining section: "custody infrastructure, not a black box" (Custodians) or "integrate Liquid, expand what you can list and settle" (Exchanges). This is what the ABM buyer came to understand.
Feature flow compresses from four blocks to one.One credibility block ("verify, don't trust") instead of a four-part walkthrough. The buyer is already qualified; depth > breadth.
The gated resource row is dropped.No white-paper lead magnet — replace with a single ungated technical overview for the evaluator. The conversion is the meeting, not the download.
One CTA, repeated: talk to us.Nav, hero form, and closing band all point to the same conversation. No competing "download" path.

heading body text image / visual contact form primary CTA

The wireframe

Sticky nav

Minimal. Fewer menu items than the inbound page — this is a focused destination, not a browse surface.

BlockstreamLogo · Solutions · Resources · Talk to sales (Exchanges: "Talk to partnerships").

Talk to sales

Hero — form-first

Headline + 3 proof bullets on the left, an inline contact form on the right. The form is the page's primary action.

BlockstreamH1: "Run a licensed custody business on proven Bitcoin infrastructure." Bullets: no rehypothecation · provable reserves · open primitives. Form: name / company / email / "Request a call."

changed · button → inline form

✓

Talk to our team

Request a call

Infrastructure / integration

The defining block. A build-vs-buy contrast under a plain headline — why build on Blockstream instead of from scratch.

BlockstreamCustodians: "Custody infrastructure, not a black box" — verifiable, open tech to build your offering on. Exchanges: "Integrate Liquid" — what you can newly list, settle, and secure.

new · replaces a feature block

Build it in-house · slow, costly

→

Build on Blockstream · proven, open, verifiable

Assurance pillars

3–4 compact cards carrying the proof that matters to this buyer. Replaces the inbound page's 4-icon callout row.

BlockstreamCustodians: no rehypothecation · proof of reserves · multisig + HSM · open primitives. Exchanges: new listings · faster settlement · confidential transactions.

◇

Credibility block ×1

A single deeper 50/50 block — the technical differentiation, with an ungated overview link. One, not four.

Blockstream"Verify, don't trust" — how proof of reserves works, the open-source primitives. Link: technical overview (no gate).

compressed · 4 blocks → 1

Technical visual

Verify, don't trust

Named proof

A "who we work with" logo row — account-level proof for an account-level buyer. No testimonials; logos only. Drop the section entirely if there are no real names to show.

BlockstreamLogo row of existing integrations / issuers — real names only.

Who we work with

Closing CTA

Repeat the same conversation. Either the form again or a centered band — one ask, no download alternative.

Blockstream"Talk to us" → Talk to sales / partnerships. Same destination as the hero form.

Talk to sales

Footer

Standard link map + legal. Same as inbound.

BlockstreamProduct / Solutions / Resources / Company + legal; link sibling pages.

Inbound → ABM, section by section

Section	Inbound wireframe	ABM variant
Hero	Value prop + download CTA + hero image; logo bar below	Inline contact form as primary action; proof bullets instead of image
Section 3	4 icon benefit callouts	Infrastructure / integration block (build-on-Blockstream / Liquid integration)
Features	4 alternating 50/50 blocks	1 credibility block ("verify, don't trust") + assurance pillars
Resources	3 gated resource cards (white paper, blog, guide)	Dropped — one ungated technical overview instead
Proof	Advisor testimonial	Named-account logo row (no testimonials — we don't have them)
Closing	"Bring your assets on-chain" + demo	"Talk to us" — same form/conversation
Primary CTA	Download (talk-to-sales secondary)	Talk to sales only — no download path

Per-page notes

Qualified Custodians:the infrastructure block is "custody infrastructure, not a black box" — verifiable, open tech to build on; assurance pillars are no-rehypothecation / proof-of-reserves / multisig+HSM / open primitives. This page can go technical — the reader is web3-fluent.
Exchanges:the integration block is "integrate Liquid" — new assets to list, faster settlement; pillars become integration benefits. Keep the BSTR BTC-deployment hook out of page copy (rep talking point only).
Don't fake the proof row.If named logos are thin, use a single strong partner quote rather than implying a roster.
Form length is the conversion lever.Keep it to 3–4 fields. The qualifying happens on the call, not the form.

Pair with: Inbound wireframe (solution + Asset & Wealth pages) · Persona Page Specs (the copy that fills each block). Two layouts, seven pages: inbound skeleton for the five searchable pages, this ABM variant for Custodians & Exchanges.