How to review this draft
It's a first pass.The words are a starting point. Push on voice, rhythm, and length freely.
Sections map one-to-one to the wireframe.Inbound pages (3 solutions + Banks + Asset & Wealth) follow the inbound wireframe: Hero (eyebrow, H1, subhead, 2 CTAs, logo bar) · 4 benefit callouts · 4 feature blocks · 3 resource cards · closing. ABM pages (Custodians, Exchanges) follow the ABM wireframe: Hero (eyebrow, H1, subhead, proof bullets, form CTA) · infrastructure/integration block · 4 pillars · credibility block · named proof (logos) · closing. Every page below carries exactly those fields.
Voice target:plain, direct, business-first. Most TradFi readers aren't crypto-native. Define terms, lead with the outcome, keep the chain mechanics one layer down. The two Web3 pages (Custodians, Exchanges) can go more technical.
Anything in a flag needs verification.Proof points (BMN2, CMSTR, CMTPL, USTBL, USDt) must be checked against current Liquid issuances. No testimonials; we don’t have customer quotes, so the pages lean on the logo bar and verifiable proof instead.
CTAs:solution + TradFi pages lead with a content download (soft) and "talk to sales" (secondary). The two Web3 ABM pages lead with the contact form: one ask, no download path.
Product names:"AMP" = the asset-issuance platform on Liquid; "Liquid" = the Bitcoin sidechain. Confirm naming conventions with brand before publish.
Solution pages · draft copy
Three by solution · search-led
S1Asset TokenizationAMPInbound · inbound wireframe
For digital-asset and tokenization leads at asset managers, wealth managers, and banks. Rank for asset-class terms, convert to a white-paper download.
Hero
Eyebrow
Asset Management Platform (AMP)
H1
Issue real-world assets on Bitcoin’s most proven layer.
Subhead
Tokenize private credit, funds, real estate, and equities on Liquid, with transfer rules and confidentiality built into the asset itself.
CTAs
Download the guideTalk to our issuance team
Logo bar
Caption: “Assets already issued on Liquid.” Issuer/partner logos.
Benefit callouts (4)
01Issue any asset
Bring funds, private credit, real estate, or equities on-chain through a single issuance API.
02Compliance in the asset
Investor rules and transfer restrictions travel with the token instead of living in a separate spreadsheet or registry.
03Confidential by default
Amounts and balances stay private with Confidential Transactions, visible only to the parties involved.
04Settled on Bitcoin
Final settlement secured by the most battle-tested network in the world, with no new trust assumptions.
Feature blocks (4, alternating)
01Start where it’s safe: tokenized money market funds
The lowest-risk place to begin. Issue a tokenized MMF and give holders round-the-clock access to a familiar, liquid instrument.
02One platform, every asset class
Private credit, real estate, alternatives, equities: issued and managed on the same rails, through one API.
03Rules that travel with the token
Whitelist investors, restrict transfers, and enforce jurisdiction rules at the protocol level. Compliance built in at the protocol level.
04Liquidity and exit
Turn locked-up assets into fractional, tradable ones: a secondary market for capital that used to sit still for years.
Resource cards (3)
White paper
“Tokenizing real-world assets on Bitcoin: a practical guide for issuers.” (Gated; the lead magnet.)
Blog
“Why issuers are choosing Bitcoin’s Liquid layer.”
Guide
“Asset tokenization, explained for finance teams.”
Closing CTA
Headline
Bring your assets on-chain.
CTA
Talk to sales
S2Tokenized DepositsAMP + CustodyInbound · inbound wireframe
For digital-asset and innovation leads at banks. Win the “deposit vs. stablecoin” search, convert to a gated comparison guide.
Hero
Eyebrow
For banks · AMP + Custody
H1
Move deposits 24/7, across time zones, with bank-grade settlement.
Subhead
Tokenized deposits and funds issued on Liquid, with the settlement assurance and confidentiality a bank requires.
CTAs
Download the banker’s guideDiscuss a pilot
Logo bar
Caption: “Built on Bitcoin & Liquid.” Issuer/partner logos, real names only (use a “built on” framing if customer names aren’t public).
Benefit callouts (4)
01Always-on mobility
Move value any hour, any day, across borders and time zones, every day of the year.
02Bank-grade settlement
Atomic settlement on a network you can reason about and audit.
03Confidential amounts
Keep transaction values private with Confidential Transactions.
04Compliance built in
Transfer rules and eligibility enforced in the asset itself.
Feature blocks (4) · lead with the comparison
01Tokenized deposit or stablecoin?
A clear-eyed comparison of the two entry paths: what each does, where each fits, and why most banks start with deposits. (This is the SEO and credibility hook; mirror it in the white paper.)
02Start with a tokenized money market fund
The low-risk first project: a familiar instrument, issued on-chain, available around the clock.
03Settlement you can trust
Atomic settlement and Confidential Transactions on a network built for assurance.
04Built for your jurisdiction
Compliance posture that maps to your regulator, from the Genius Act to MiCA, with rules enforced in the asset.
Resource cards (3)
White paper
“Tokenized deposits vs. stablecoins: a banker’s guide.” (Gated.)
Blog
“What 24/7 settlement actually changes for a bank.”
Regulatory guide
“Tokenized money for banks: the US and EU rulebooks.”
Closing CTA
Headline
Ready to move money differently?
CTA
Discuss a pilot
S3Institutional CustodyCustodyInbound · inbound wireframe
For treasury, security, and digital-asset operations leads at regulated institutions. Convert high-intent traffic to a meeting on verifiable assurances.
Hero
Eyebrow
Custody & Treasury
H1
Custody you can verify.
Subhead
Multisig and HSM-backed custody with on-chain proof of reserves, segregated accounts, and no rehypothecation, built on open primitives.
CTAs
Talk to our custody teamSee how proof of reserves works
Logo bar
Caption: “Built on Bitcoin and open standards.” Real integrations/partners only; use the “built on” framing or drop if no named customers.
Benefit callouts (4)
01No rehypothecation
Your assets are never lent, reused, or pooled, and you can prove it.
02Proof of reserves
Verify holdings on-chain, any time, without taking anyone’s word for it.
03Multisig + HSM
Keys secured across hardware security modules and multiple signers.
04Segregated accounts
Every client’s assets held separately, never commingled.
Feature blocks (4)
01Verify, don’t trust
The difference is provability. Reserves, segregation, and controls are all verifiable on-chain rather than asserted in a PDF.
02Open primitives, no lock-in
Built on audited, open-source foundations rather than a proprietary black box you can’t inspect or leave.
03Built for regulated institutions
The controls, segregation, and reporting your compliance and audit teams expect.
04Fits your stack
APIs and reporting that drop into your existing treasury, risk, and audit workflows, self-managed or co-managed.
Resource cards (3)
White paper
“Proof of reserves, explained: verifiable custody for institutions.” (Gated.)
Guide
“Evaluating a digital-asset custodian: a due-diligence checklist.”
Blog
“Why no rehypothecation matters, and how to prove it.”
Closing CTA
Headline
Hold it like you can prove it.
CTA
Talk to our custody team
Persona pages · draft copy
Two Web3 · ABM (ABM wireframe, form-first)
A1Qualified CustodiansCustodyABM · form-first
For licensed custodians (e.g. Hex Trust). Web3-fluent; can go technical. The pitch is the infrastructure: verifiable, open custody technology they build their offering on.
Hero (form-first)
Eyebrow
For qualified custodians
H1
Run a licensed custody business on proven Bitcoin infrastructure.
Subhead
Offer your clients custody with provable security: no rehypothecation, on-chain proof of reserves, and open-source infrastructure with no lock-in.
Proof bullets
No rehypothecation, ever · On-chain proof of reserves · Open-source, no lock-in
Form CTA
Request a call
The infrastructure
Headline
Custody infrastructure you can inspect.
Body
Securing client assets is your business. Building the cryptographic infrastructure for it shouldn’t have to be. Blockstream gives you verifiable, open-source custody technology to build on, so you offer provable security without building it from scratch or trusting a vendor you can’t inspect.
Assurance pillars (4)
No rehypothecation
Client assets are never lent or reused, provably.
Proof of reserves
On-chain verification your clients can check themselves.
Multisig + HSM
Keys split across signers and hardware security modules.
Open primitives
Audited, open-source foundations. No black box, no lock-in.
Credibility block (×1)
Headline
Verify, don’t trust.
Body
Every assurance is verifiable on-chain. See exactly how proof of reserves works.
Link
Technical overview (ungated)
Named proof (logos only)
Logos
[Integration / issuer logos: real names only, to be sourced]
NoteNo testimonials; we don’t have them. Logos only, real names only. If there are none to show, drop this section.
Closing CTA
Headline
Build on custody you can prove.
CTA
Talk to our custody team
A2ExchangesLiquid + CustodyABM · form-first
For exchange partnerships, product, and C-suite. Web3-native. The pitch is integration value: list more, settle faster, secure it verifiably.
Hero (form-first)
Eyebrow
For exchanges
H1
Expand what your exchange can list, settle, and secure on Liquid.
Subhead
Integrate Bitcoin’s most proven asset layer, and custody it with infrastructure you can verify.
Proof bullets
New assets to list · Faster settlement · Verifiable custody
Form CTA
Talk to partnerships
Integration model
Headline
Your exchange, plus Liquid.
Body
Integrate the Liquid Network to list new tokenized assets, settle transfers in minutes, and offer confidential transactions, then secure it all with custody you can prove.
Value pillars (4)
New listings
Access tokenized assets issued on Liquid: funds, securities, stablecoins.
Faster settlement
Move and settle assets in minutes, around the clock.
Confidential transactions
Transfer amounts stay private by default.
Verifiable custody
Hold integrated assets with provable reserves and no rehypothecation.
Credibility block (×1)
Headline
Proven, integrated, open.
Body
Liquid is a live network with real integrations and real assets, built on open standards you can audit and extend.
Off-pageKeep the sister-company (BSTR) BTC-deployment hook out of published copy; it’s a rep talking point only.
Named proof (logos only)
Logos
[Integration logos: real names only, to be sourced]
NoteNo testimonials; we don’t have them. Logos only, real integrations only. If there are none to show, drop this section.
Closing CTA
Headline
Let’s build the integration.
CTA
Talk to partnerships
Two TradFi · inbound + ABM (inbound wireframe)
A3BanksAMP + CustodyInbound + ABM
Industry landing for large banks. Conservative, compliance-first, rarely web3-native. Tailored destination for the bank ABM list and inbound deposit demand.
Hero
Eyebrow
For banks
H1
Digital-asset infrastructure for banks.
Subhead
Tokenized deposits, funds, and settlement, issued on Bitcoin with the custody and compliance a bank requires.
CTAs
Download the infrastructure guideDiscuss a pilot
Logo bar
Caption: “Built on Bitcoin & Liquid.” Real names only; use a “built on” framing if customer names aren’t public.
Benefit callouts (4)
01Start low-risk
Begin with a tokenized money market fund: a familiar instrument, on-chain.
0224/7 deposit mobility
Tokenized deposits that move across time zones, any hour.
03Verifiable custody
Hold assets with provable reserves and no rehypothecation.
04Compliance by region
A posture that maps to your regulator: Genius Act, MiCA, and more.
Feature blocks (4)
01A low-risk first step
Tokenized money market funds let your team learn the rails on a familiar, liquid instrument before going further.
02Always-on deposits
Give clients deposits that settle and move 24/7, across borders, with the mobility the current system can’t offer.
03Settlement and confidentiality
Atomic settlement and Confidential Transactions on infrastructure your risk team can reason about.
04Compliance, by jurisdiction
Transfer rules enforced in the asset, mapped to the rulebook that governs you.
Resource cards (3)
White paper
“Digital assets for banks: an infrastructure guide.” (Gated.)
Blog
“Tokenized deposit or stablecoin? How banks are choosing.”
Regulatory guide
“Digital-asset rules for banks: the US and EU playbooks.”
Closing CTA
Headline
Start with one use case.
CTA
Discuss a pilot
A4Asset & Wealth ManagementAMP + CustodyInbound + ABM
The segment sales sees most. Audience cut of the tokenization story, split for asset managers (issuance) and wealth managers (client access).
Hero
Eyebrow
For asset & wealth managers
H1
Tokenization for asset and wealth managers.
Subhead
Issue and distribute private credit, funds, real estate, and equities on Bitcoin, with compliance built into the asset.
CTAs
Download the guideTalk to our team
Logo bar
Caption: “Assets already issued on Liquid.” Issuer logos (real names only).
Benefit callouts (4)
01Money market funds
The low-risk entry point: a familiar instrument, tokenized.
02Private credit
Fractional access and secondary liquidity for a fast-growing class.
03Real estate
Turn locked-up holdings into tradable, fractional ones.
04Equities
Issue tokenized equity with compliance built in.
Feature blocks (4, alternating)
01For asset managers: issue and distribute
Bring your funds and strategies on-chain (private credit, alternatives, equities) with investor eligibility and transfer rules enforced in the token.
02For wealth managers: give clients access
Offer clients fractional access to tokenized assets and a clearer, real-time view of what they hold.
03One platform, every asset class
Issue, restrict, and distribute any asset through a single API on Liquid, with confidential amounts and Bitcoin-grade settlement.
04Compliance built into the asset
Investor eligibility and transfer rules travel with the token instead of living in a separate registry.
Resource cards (3)
White paper
“Tokenization for asset & wealth managers.” (Gated.)
Blog
“What tokenization changes for asset managers vs. wealth managers.”
Guide
“Bringing private credit and funds on-chain: a primer.”
Closing CTA
Headline
Put your assets on better rails.
CTA
Talk to our team
Before this goes to design
Verify every proof point.BMN2, CMSTR, CMTPL, USTBL, USDt and any named issuers must match current Liquid issuances. No testimonials are used; named proof is logos/real integrations only, or drop the section.
Confirm product naming with brand."AMP," "Liquid," "Confidential Transactions," "proof of reserves": lock the canonical terms before layout.
Headlines are first-draft.Several lean on the same constructions ("verify, don’t trust," "one platform, every asset class"); the copywriter should vary and sharpen.
Keep the ABM forms short.3–4 fields. Qualifying happens on the call.
▸
Companion: Page Specs (personas, keywords, proof) · Inbound wireframe · ABM wireframe. This draft fills the wireframe blocks; the specs say why each one is there.